Effective 25 September 2026

Privacy Policy

This policy covers the Styraé Android and iOS apps and our public website, styrae.in. The website provides product information, support and legal pages. A web app is planned but is not currently available.

1. Who we are and how to contact us

Styraé provides a digital wardrobe, outfit planning, AI styling and social sharing service. For privacy questions, requests or grievances, contact viratmankali@gmail.com. This policy explains what we collect, why we use it, who receives it and your choices.

2. Information we handle

  • Account and profile information: your account identifier, name, email address, username, profile photo, bio, visibility settings, authentication status and recorded privacy choices. Apple or Google sign-in supplies the information you authorise that service to share.
  • Wardrobe information: photos you select or take, clothing attributes, saved outfits and collections, outfit plans, wear history, preferences, likes and feedback. Starter wardrobe photos and progress are associated with your account.
  • AI inputs and results: messages, relevant conversation history and wardrobe details, selected clothing images, try-on photos that may show your face and body, and generated descriptions, recommendations or images.
  • Social content: posts, stories, highlights, captions, selected photos or videos, connections, audience choices, likes, reports and blocks.
  • Purchase information: product and transaction identifiers, purchase and renewal status, subscription entitlements and credit balances. Apple or Google handles payment details; Styraé does not receive your full payment card number.
  • Optional context: location used to retrieve local weather, weather results, timezone, notification preferences and device push tokens.
  • Usage and diagnostics: feature events, account and device identifiers, app and operating-system versions, errors and crashes. Website activity can include page views, referring pages, campaign parameters, browser details and cookies or similar storage.
  • Support information you send us and records needed to investigate abuse, payment issues or security incidents.

3. How we use information

We use information to authenticate you, store and display your wardrobe, save setup progress, generate requested AI results when enabled, provide social features, personalise outfit suggestions, validate purchases, deliver permitted reminders, respond to support requests, diagnose failures and protect users and the service.

We rely on your choices and consent for optional features, and process other information as needed to provide the service, protect legitimate interests or meet applicable legal obligations. Agreeing to our Terms does not by itself enable third-party AI processing.

4. AI and photo processing

Before enabling AI, we ask separately for permission to send the inputs needed for those features to third-party providers. OpenRouter and the model providers it routes requests to, including Google Gemini and Meta Muse, may receive messages, relevant wardrobe and conversation details, style preferences, weather context and selected images for clothing analysis, styling, Prettify and virtual try-on. TypeSafe (Jev) processes text and structured wardrobe context for request interpretation and outfit evaluation. Photoroom may receive selected clothing images for server-side background removal. Some image preparation and background removal can happen on your device.

Try-on photos may contain your face, body and surroundings. Upload only images you have permission to use and avoid unnecessary sensitive details. These features generate fashion previews; they are not intended to identify you through face recognition.

You can continue without AI and use saved wardrobe and social features. AI-dependent processing will be unavailable until you enable it. You can withdraw permission in the app under Settings → AI processing. Withdrawal prevents new provider transfers; a request already transmitted cannot be recalled. Previously saved inputs and results remain until removed under our deletion processes.

Providers operate their own infrastructure and may retain information under their applicable service, security and legal requirements. We do not promise that a request is immediately erased from every provider system or that all providers use identical retention or model-training settings. Our service-provider arrangements and configuration must protect the data consistently with this policy. Contact us about provider processing or deletion requests.

5. Other service providers

We use Clerk for authentication, Convex for backend processing and application data, Cloudflare R2 for media storage and delivery, RevenueCat for purchase entitlements, and Apple or Google for store billing. PostHog processes analytics and diagnostics. xAI may help us review social safety reports. WeatherAPI receives the location context needed to retrieve weather. Expo push services and the relevant operating-system notification service deliver push notifications, and Resend delivers service emails where used.

Providers receive information needed for their functions. Information may also be disclosed to comply with law, respond to valid legal requests, protect people or the service, or support a business transfer subject to applicable safeguards. We do not sell your personal data.

6. Social sharing and visibility

Your wardrobe is not published automatically. Posts, stories, highlights and profile details are shown according to the sharing and profile controls you choose. Recipients may save or share content outside Styraé, so removing it here cannot remove copies made by other people. Story expiry does not necessarily delete the underlying media immediately, and a story saved in a highlight can remain available there.

Our backend checks post and story captions, occasion text and caption edits against selected prohibited words and phrases before saving the publication or edit. This text check runs within our backend without sending the text to an external AI service.

Reports and blocks help us investigate misuse and restrict interactions. When you report a post, story or profile, we store your account identifier, the reported post, story or account identifier, your reason and any details you provide. xAI may process that report information and linked social content to help us review it. This safety review is separate from the optional AI styling permission. We remain responsible for moderation decisions. We use this information to review the report within 24 hours of submission, decide whether action is needed and protect users. Reports are not shown publicly or to the reported user as part of the report flow. You can also contact the support email above.

7. Device permissions and analytics

Camera and photo access supports content you choose to add, try on, save or share. Location permission is optional and supports weather-aware suggestions. Notification permission is optional. You can change operating-system permissions in your device settings; declining a permission may disable the related feature.

Our updated Android and iOS apps disable session replay. Earlier app versions may still send sampled, masked recordings until updated. PostHog continues to process usage events and error and crash reports, which can be associated with your signed-in account. Website analytics may use cookies, local storage and session recordings. These systems help us understand use and diagnose problems. The AI processing switch controls AI sharing, not analytics. Contact us to request access, deletion or information about analytics processing.

8. Retention and account deletion

We retain account, wardrobe, social and generated content while needed to provide the service, until you delete it or your account, and where necessary for security, dispute resolution or legal obligations. Unfinished server-side starter drafts expire after a limited period; local drafts may remain on your device until completed or removed. Deletion is processed asynchronously and may take time to reach stored media, logs and backups.

Delete your account in Settings → Account → Delete account, or follow the account deletion instructions. We delete the account and associated content through our cleanup process. Limited deletion records can remain to prevent delayed events from recreating an account; billing, fraud-prevention or legally required records may also need to be retained. Store and provider records are subject to their own applicable requirements.

Deleting Styraé or your account does not automatically cancel an Apple or Google subscription. Cancel it in the store where you purchased it.

9. Your rights and choices

Depending on applicable law, you may request access, correction, deletion or a copy of your personal information, object to or restrict processing, withdraw consent, or raise a privacy grievance with us or an appropriate authority. We may verify your identity before fulfilling a request. Withdrawal does not undo processing already carried out or remove information we must lawfully retain.

Use account and content controls in the app, the AI processing control in Settings, device permission settings and available reminder or unsubscribe controls. For requests these controls do not cover, email viratmankali@gmail.com.

10. Security, international processing and age limits

We use access controls and private media storage designed to protect personal information. No online service can guarantee absolute security. Service providers may process data outside India; applicable safeguards and contractual commitments govern that processing.

Styraé is intended for people aged 18 and over. Do not create an account if you are under 18. If you believe a child has provided personal information, contact us so we can investigate and arrange appropriate removal.

11. Changes to this policy

Updates will be posted here with a revised effective date. We will provide notice of material changes and request fresh permission where required before using information for a new consent-based purpose.